The Mojave Experiment

30 07 2008

Microsoft has begun their campaign against Macs with the Mojave experiment.

The Mojave experience involves people being interviewed on what they think of Windows Vista. All these people who were interviewed started off with negative comments. Then the interviewer would show the participants Microsoft’s new operating system “Mojave” which was really still Vista. The participant’s actions were caught on a hidden camera.

After being filmed they were told that they were actually using Vista. Surprisingly, the participants walked away with a positive view of Vista.

Click here to see the video ad.

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